It started as a private dressing studio for movie stars and their beauty teams. They hoarded magazine tears, vintage jewels, books, gowns, and anything shiny. Its storied walls (the space was formerly owned by legendary architect John Elgin Woolf) were lined with white file boxes stacked from floor-to-ceiling, filled with everything from the best under eye concealer to the beauty tests of Natalie Wood.
The space naturally evolved into a resource for beauty and polish— the sole reason for which VIOLET GREY exists today. Along with Hollywood’s leading beauty experts, artists, and specialists we have been curating the best in beauty for violetgrey.com and the VIOLET GREY store on Melrose Place. Each product lining their shelves has satisfied the necessary elements outlined in The Violet Code, which includes an intense and rigorous testing process vetted by the artists. Subsequent curations of fragrance, hair, and skin care products will soon find a home in their store. We are obsessed with THE VIOLET FILES and wanted to share images they have created by their community of beauty industry experts and influencers. The result of their products chosen from thousands of options and shared images are truly the best in beauty world. All worthy of your time for a quick read and purchase. We approve Cassandra Huysentruyt Grey, Founder and CEO.
Luxe Tip: Can’t make it into Melrose Place, check out Violet Grey gift tab, or call their Gift Concierge 855-976-1756 to create a custom gift set, one that your girlfriend won’t be returning, and complimentary ground shipping too!
Images by: The Shelves at Violet Grey on Melrose Place by Laurie Joliet
Additional Images: Violet Grey
Address: 8452 Melrose Place, Los Angeles, California 90069
Phone: (323) 782-9700
Facebook: Violet Grey