Co founders Jerrod Blandino and Jeremy Johnson sought out to make Too Faced Cosmetics, a boutique brand. But their dreams turned into reality as the brand has now grown to become a leader within the beauty industry. It is an every day makeup, a lifestyle brand and they succeeded not by being shy but taking on an exuberant approach with product development. I don’t know anyone that does not use some product from Too Faced! Their core mission is to use the finest, cutting-edge ingredients, to create cruelty-free cosmetics along with fun bold packaging. I love that their headquarters are right here in SoCal too (Irvine)!
Too Faced believes that makeup is power. It’s much more than just color on the face, but a “mood booster”. I love how they continually inspire women to create different looks; to educate and encourage experimenting with their products to “own your pretty”. The darling shadow kits have the cutest pamphlets to show you how to apply the colors and the bronzers have a great guide on how and where to contour. They take the mystery out of makeup and help women feel confident. Already a huge fan of their mascaras and face powder when my face gets shiny…but dying to try their “selfie finishing powder”. Simply Brilliant. Must watch video below!
Luxe Tip: Look filter-flawless in real life with the newest Too Faced product! The Selfie Finishing Powder has light filtering photo-enhancing powders that mimic the effects of your favorite photo filters by using light-fragmenting technology to brighten, bronze, and illuminate your skin!
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