With each collection release, Jenny Yoo continues to reflect the essence of brides and weddings; beauty and tradition. Her collections epitomize bridal beauty, elegance, and evolve with the footsteps of today’s changing times, which is why she continues to be one of the best designers in the bridal industry. While being one of the first to redefine today’s bridal party each year, she also continues to hold true to what inspired her in the first place; creating understated yet uniquely stylish dresses with the goal to give her clients a quality dress that they can carry with them for years to come and wear again and again for special occasions. Jenny’s clear vision and motivation for redefining today’s bridesmaids has driven her company’s rapid success of recognition in the bridal industry. Jenny understands that while weddings are a tradition, rules can and need to be broken. Her modern yet elegant designs emphasize her philosophy that one must evolve with the footsteps of today’s changing times. She launched her first collection of bridesmaid dresses in November 2002. It was the beginning of her successful road to make a mark and create a new niche in the bridal industry.
This collection is her 15th release and it just keeps getting better and better. Each season, Jenny and her team hone in on what is driving the fashion industry, wedding industry, and beauty industry. Pulling from each of these lead to the trending color palettes, as well as being able to forecast what is to come. This collection in particular feels garden-inspired, with beautiful shades of blush, pale blue, soft greens, and nudes. Two piece dresses continue to evolve and are just getting prettier leaving brides and bridesmaids the ability to mix and match to tailor their bridal party just to their liking. The words Black Tie come to mind when viewing the soft and sparkly Vienna lace on the Sadie gown, something that is seen quite a bit in this latest collection. Jenny’s goal to create great special occasion dresses, not just your typical bridesmaid dress, has been fully achieved in this collection as each dress would be just as beautiful on the red carpet or on the bride for the special festivities leading up to her big day!
Images by: Caroline Tran