We hear the phrase “golden hour” or “magic hour” all the time by wedding photographers as it is the ideal and perfect time for photography. It’s not glaringly bright or almost dark where they need to use flash. It’s that soft glow before the sun hits the horizon in 59 minutes. During that time, the skin looks flawless and the eyes are bright as squinting is not an issue. It’s similar to the concept behind the makeup brand Hourglass that launched its Ambient Lighting Palette. It’s a sheer nude powder evoking lighting where the sun brings the softest, most flattering glow to the complexion.
Hourglass Cosmetics was founded in 2004 when beauty industry veteran Carisa Janes saw a void in the beauty market. Founded with a commitment to reinventing luxury cosmetics, Hourglass has carved a niche for itself as an innovative beauty brand. Hourglass exists at the revolutionary intersection of science, beauty and luxury. Complexion products are infused with the most groundbreaking active ingredients available to create unbelievably surreal skin. As a cruelty-free brand, Hourglass does not incorporate animal testing into their development phase or at the production level.
Hourglass, unveiled its first retail store on Abbot Kinney Blvd, in Venice, California in 2014. The timing of the flagship is especially fortuitous—the beauty brand commemorated its 10-year anniversary in 2014. “It is a milestone occasion,” says Hourglass Founder & CEO Carisa Janes. “A brick-and-mortar location is an opportunity to bring the brand to life with state-of-the-art design and exceptional service.” The 1400-square-foot space features a mix of reflective surfaces, captivating materials and beauty and product visuals that mirror Hourglass’ modern luxury positioning. It also carries exclusive merchandise, including a new skincare collection, and offers unique makeup services.
Luxe Tip: Their how to videos on Sephora.com and YouTube are very helpful for those curious on how to use their product. Especially when their foundation stick is in the shape of a triangle. How do you blend that? Watch celebrity makeup artist Moani Lee use the Ambient® Lighting Edit in Surreal Light and the Ambient® Lighting Edit Brush to evoke the magic hour of perfect lighting.
Facebook: Hourglass Cosmetics